Core Vision

People of Health is a globally oriented digital platform that aims to revolutionize the healthcare sector. Our vision is to create an integrated health-tech ecosystem where commerce, communication, and interaction for all stakeholders in the healthcare industry—ranging from end consumers and medical service providers to specialized manufacturers and research institutions—converge on a single, globally scalable platform.

By leveraging modern technologies, especially cloud-native architectures and artificial intelligence, we aim to significantly improve efficiency and transparency in the global healthcare market. Our long-term goal is to handle at least 1% of global healthcare product trade (including medical devices, IVD, hospital supplies, PPE, natural medicine, care and cosmetic products, as well as drugstore-like goods) within four to five years.

Mission

Our mission is to simplify access to healthcare solutions through a user-friendly, multilingual platform and to redefine the marketplace and community. We combine the proven mechanisms of an online marketplace (similar to Amazon) with the networking functions of social business platforms (like LinkedIn).

Users can participate in a comprehensive ecosystem with just one single registration and be part of the digital transformation of the healthcare market. We provide:

• Transparency and trust: A clearly structured and recognized secure environment for efficient business transactions.
• Scalable monetization: Through a low commission model, additional premium services, and innovative recruiting tools that enable sustainable market penetration.
• Global reach: The platform will operate in at least five languages from the beginning, designed to set international standards and include users from all key world regions equally.
• Cutting-edge technology: Based on a flexible cloud infrastructure and AI-driven analytics systems, enabling real-time optimizations to improve both operations and strategic planning.

People of Health positions itself as a long-term, scalable, and innovative market leader in the digital healthcare sector. With a consistent focus on quality, efficiency, and growth, we set new standards and pave the way for sustainable, global impact in healthcare.

Unique Selling Propositions

1. Integrated ecosystem: The platform uniquely combines the functions of an online marketplace with the benefits of social networking and recruiting services—bringing together products, services, and professional contacts in one system.
2. Low commission model and cost efficiency: Around 2% transaction commission provides an attractive cost framework for vendors, while cloud technologies and automation ensure efficient operations and high margins.
3. Multilingual and globally scalable: Operates in at least five languages from day one, removing language barriers for international users.
4. Cloud-native architecture and flexibility: Built on modern infrastructure (e.g., AWS) with high availability and scalability, supported by AI for optimized matching, analysis, and monitoring.
5. Data-driven user and partner management: Business Intelligence tools (including real-time dashboards) provide valuable insights for user acquisition, monetization, and continuous improvement.
6. Simple, one-time onboarding: One registration gives users full access to all features—commerce, community interaction, and recruiting tools—lowering entry barriers and encouraging adoption.
7. Healthcare-specific focus: Unlike general marketplaces, People of Health is tailored to the healthcare sector, meeting industry-specific regulations and directly targeting professionals.
8. Innovative monetization strategies: Beyond transaction fees, revenue is generated through ads, premium services, and recruiting features, activated gradually as the platform grows.

Introduction to PEOPLE OF HEALTH (POH)

POH is a professional procurement platform based in Europe and facing the world, focusing on promoting high-quality healthcare products from all over the world. The founder, bagobag GmbH, is situated in Berlin, Germany.

As an international metropolis, Berlin is one of the commercial centers of Europe, the channel for products to enter Europe, and a premium choice to enter the global market. With approximately 300 medical technology and more than 240 biotechnology companies, 30 pharmaceutical companies and more than 130 clinics, the Berlin region is one of the most important locations for the healthcare industry in Germany and Europe. Companies such as Bayer, Bausch + Lomb, B. Braun Melsungen, Berlin-Chemie, Biotronik, Pfizer, Sanofi and Takeda are all based in Berlin.

In Europe, an average of approximately 10% of GDP is spent on healthcare, with 7.4% of total healthcare expenditure spent on medical technology, and €225 per capita spent on medical tech (MedTech Europe). Germany, France, and Sweden had the highest healthcare expenditure relative to GDP in 2018 (10.9–11.5%), while the largest increases from 2012 to 2018 were seen in Romania and the Baltic States (Eurostat).

Interest in naturopathic diagnostics and therapies has significantly increased in recent years, and complementary and alternative medicine (CAM) has gained popularity across Europe. For example, according to Statista, 43% of French people had a budget of up to €50 for CAM in 2018. In the United States, out-of-pocket CAM expenses are estimated at $34 billion annually.

To respond to these market trends and to provide an efficient, comprehensive supply platform for products, devices, technology, and services in the medical field, bagobag GmbH launched the POH Marketplace. This professional platform focuses on promoting and selling medical products, natural health care products, and health services. It connects global manufacturers and trading companies in the healthcare industry to showcase a complete spectrum of health-related products and meet all purchasing needs.

Market players can open their own stores on POH People of Health free of charge and utilize powerful tools and promotional activities to support their business.

They can also carry out:

• Sales
• Auctions and reverse auctions
• Transactions
• Logistics and other follow-up services

Every product on the POH marketplace receives a unique identification number coded according to the UMDNS nomenclature to facilitate multilingual communication between buyers and sellers.

With years of experience, bagobag GmbH also offers consultation on import procedures, EU regulations, and supports import operations as needed.

The POH website (https://www.people-of-health.com/) is currently under construction and will soon welcome market participants from around the world.